What is a cookie?
A ‘cookie’ is a very small piece of information in the form of a text file placed on your computer hard drive by lots of the websites that you visit. ‘Cookies’ allow us to help you get the best out of your visit to the website and improve your user experience, for instance by remembering that you have visited before. They can also be used to make sure that the advertising you see is relevant to you.
For further information about ‘cookies’ please visit http://www.allaboutcookies.org
In this policy we have used the following categories of ‘cookies’
Strictly Necessary cookies
‘Cookies‘ are set to help support the structure of the pages that are displayed to you. These help the website to function and enhance the look and feel of the website. They also help to improve navigation around our website and allow you to return to pages you have previously visited. This type of ‘cookie’ only lasts for the duration of the time you are visiting the website. When you leave the website they are deleted automatically.
‘Cookies’ are used to provide aggregated statistics on visitors to our websites and their browsing behavior. This enables us to order the site to make customers’ journeys easier, and if necessary make improvements. The data is aggregated and anonymized, which means we cannot identify you as an individual.
We use a number of tools to carry out analytical functions on our site including, Google Analytics and Omniture.
And here http://www.omniture.com/en/privacy
We use ‘cookies’ to make accessing the website more convenient, so you don’t need to remember your username / email address. This information will allow us to welcome you by name, and over time to personalize our website content to reflect your preferences. For security reasons, you will still need to enter your password.
Our ‘cookie’ will remain on your hard drive until you choose to clear it. If you choose to do this, you will need to enter your details each time you visit the site. It is possible for you to view our website without providing any personal information, but you will need to register your details so we can process any online order you may make. An advantage of registering is that we will be able to contact you about special offers from which you can benefit.
Targeting cookies i.e. Third Party Cookies and Cookies used for Advertising
Serfruit may set ‘cookies’ on your computer and allow carefully selected third parties to do the same while you are browsing our site. These will collect information about your browsing habits and allow us to show you adverts while you are browsing our site and other sites on the internet.
‘Cookies’ are used to help us understand the performance of our marketing activity and improve the relevance of the adverts that you see. We use these ‘cookies’ to display products and services that we think will interest you, both on our website and on other websites across the internet.
Should you wish to disable your ‘cookies’ from your web browser please see Cookie Maintenance.